Aishwarya Rai promotes
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Aishwarya Rai Bachchan has lent her name to the cause of stem cell preservation by Life Cell, a biotechnology company.
The whole process of banking a baby's stem cell has been made a lot cheaper by the company and Aishwarya urges family and friends to gift it to expecting parents.
"Families and friends can come together to make this gift possible in a parent's life. We traditionally buy so many things for expecting parents," the 39-year-old said at the launch of the initiative.
"So family and friends can come together to pursue this possibility in expectant parents lives and make that the perfect gift for the child coming into this life," she added.
Aishwarya revealed that even she and husband Abhishek opted for stem cell banking when their daughter Aaradhya was born.
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